What Are We About?

At Infinite Training, the focus is on developing athletes both on and off the basketball court. With locations in Northern California and Bellingham, Washington, we know that while highlights and flashy plays catch attention, true success comes from building a strong foundation rooted in core values. The program emphasizes Mental Toughness, teaching players how to overcome obstacles in basketball and in life. Accountability is at the center of training, with standards that promote responsibility, discipline, and commitment to both academics and athletics. With a sharp, Detailed Focus, athletes learn the fundamentals and small techniques that separate good players from great ones. Infinite Training goes beyond the game, instilling habits that prepare athletes for competition, personal growth, and lifelong success.

Pic of Infinite Training AAU Basketball Team in huddle with coach Joell Crawford
Pic of Infinite Training AAU Basketball Team in huddle with coach Joell Crawford

Mental Toughness

At Infinite Training, we know success on the basketball court requires mental toughness. Not every shot will fall, and not every call will go your way, but winning comes from pushing past obstacles. Life is no different. We focus on building mental toughness in every player at every workout.

Accountability

We focus on accountability by demanding players to show up on time for workouts, only allowing players with passing grades to train, and not allowing kids to ignore the fundamentals of the game of basketball.

Detailed Focus

At Infinite Training, we understand that details matter. We know the proper footwork can allow any athlete to compete against top-tier talent. So, we focus on teaching our students the details and fundamentals of the game of basketball.

3 Pillars of Infinite

Improved Skills: Your kids will improve their skill levels when working with Infinite Training. That’s a guarantee! Our detail-oriented approach ensures your kid will improve their jump shot, shooting form, ball handling, triple-threat moves, and so much more.

Building Confidence: One of the most overlooked facets of the game of basketball; Confidence. Our coaches focus on building your child up. Without self-confidence, an amazing skillset means nothing. We strive to give your kid the confidence needed to use their skills in game situations.

Teamwork: Basketball is a team sport. Sure, we see all the one-on-one highlights on TV, but most points scored in high school and college basketball games come from team play. So, we teach your child how to be a great teammate and fit into a high school and/or college program.

Physical Development: A little physical activity never hurt a kid. Infinite Training will get your child in better shape. Our training focuses on skill development while still helping athletes improve their vertical jump, quickness, and strength.

Respect Authority: Kids who don’t respect authority figures like parents, coaches, and trainers will grow up to not respect their bosses and other employees. At Infinite Training, we instill a healthy respect for authority within our training, which will serve players well as they become productive adults.

What Your Kids Will Learn at Infinite Training

a basketball on the court
a basketball on the court

We understand you have options when looking for Bay Area basketball training. We also truly believe Infinite Training is the best option for your child. Why? Here’s three reasons:

  • All Ages & Skill Levels: It doesn’t matter how old your child is or what their skills are like, we have a training program suited to their specific needs. Our only goal is to help your kid succeed – no matter what success means to the individual.

  • Experienced Coaches & Leaders: Infinite Training is ran by former collegiate and professional athletes looking to make a difference in the lives of others. Our coaches focus on helping your child improve, while providing leadership along the way.

  • Near You: There’s no need to travel hours on end in traffic to find Bay Area basketball training. Infinite Training is located near you. With a convenient East Bay location, we’re in the heart of the Bay Area. We also offer training at a location of your choosing if need be.

The Infinite Training Difference